Starbucks Serves Up More Racism

Global Issues in Design

Sang Hup Park
Section: [K] Barbra Adams
Global Now: Abstract
Headline: Starbucks Serves Up More Racism
Date: 09/05/2012
Source: New America Media


1. Starbucks                                                             2. Hollister in Korea

I don’t want to believe what I am going to report about, yet there is still a silent, hidden racism in all over the world. I read an article about racism arising in United States few months ago. Starbucks baristas in the United States often write customers’ names on their cups to identify who orders what. But one employee drew a caricature with slanted eyes to identify two Korean customers instead of writing their names. Also I read another article few days ago. Hollister has launched to Korea, and as the company is known for, they hire American male models wearing swimming trunk at the gate. After posting the photo shoot with customers at the meet and greet by customers, we realize that Hollister male model gave the middle finger during the photo shoot.

What do you think? Is it racism? I am worried as an international student who have studied in the United States and hope to work here without a prejudice and any kind of discrimination. It is not matter of time but matter of the realization that changes must be made.

Global Issue: Racism
Primary Design Lens: Human Rights
Secondary Design Lens: Understanding Race

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2 Responses to Starbucks Serves Up More Racism

  1. james says:

    A lot of people just don’t comprehend the level of racism in the U.S. against Asians. For the most part you can live a good life and racism is somewhat shielded by the politically correct society, however, racism is always lurking underneath. Many, especially Asian women don’t experience the level of racism that an Asian male would. None of these incidents at Starbucks and Hollister surprised me because it’s the same old thing I’ve experienced many times throughout my life as an Asian in America.

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