Global Issues in Design
Sang Hup Park
Section: [K] Barbra Adams
Global Now: Abstract
Headline: Starbucks Serves Up More Racism
Source: New America Media
I don’t want to believe what I am going to report about, yet there is still a silent, hidden racism in all over the world. I read an article about racism arising in United States few months ago. Starbucks baristas in the United States often write customers’ names on their cups to identify who orders what. But one employee drew a caricature with slanted eyes to identify two Korean customers instead of writing their names. Also I read another article few days ago. Hollister has launched to Korea, and as the company is known for, they hire American male models wearing swimming trunk at the gate. After posting the photo shoot with customers at the meet and greet by customers, we realize that Hollister male model gave the middle finger during the photo shoot.
What do you think? Is it racism? I am worried as an international student who have studied in the United States and hope to work here without a prejudice and any kind of discrimination. It is not matter of time but matter of the realization that changes must be made.
Global Issue: Racism
Primary Design Lens: Human Rights
Secondary Design Lens: Understanding Race