Design Thrills Apple’s Partners, but Will Cost Users

Global Issues in Design

Sang Hup Park
Section: [K] Barbra Adams
Global Now: Abstract
Headline: Design Thrills Apple’s Partners, but Will Cost Users
Date: 09/13/2012
Source: New York Times By Brian X. Chen


Apple iPhone 5 was released yesterday. But a new connector, the Lightning Port, that is smaller and shaped differently from old one, annoys many previous iPhone users. This change instantly makes previous accessories and millions of charging cords for iPhone obsolete. While irritating to some, the hundreds of companies that sell accessories for iPhone could be the main beneficiaries by new connector. “Accessories for Apple products are already a vast and lucrative business. In the last year, iPad, iPod and iPhone add-ons, including speakers, cases and power chargers, generated $2 billion in sales in the United States alone, according to the NPD Group, a research firm.” Those expenses will be degenerated to nothing, and it is going to be an expensive shift for customers, even though Apple releases a new gender for old version at 30$. Apple announced that a new connector is needed to weight drop and waistline reduction, but I think that this changes is more to lose than to gain.

Global Issue: Product design
Primary Design Lens: Sustainability
Secondary Design Lens: Marketing

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