Section: Barbara Adams
Global Now: Abstract
Headline: The 3 Worst Design Details from Apples iPhone 5 Event
Source: Fast Co. Design
ABSTRACT: The article argues that the iterative design additions to the iPhone 5 were off code with the ‘apple’ brand. A millimeter more thin on the exterior and a larger screen for more icons? It seemed they were being more of salesman than innovators. Is this due to the absence of Jobs who was notorious for quality control and honing products? If you watched the keynote yourself you might have been thrown off by a presentation that seemed simply ‘off code’. Can one person truly be the difference? Will apple ever be the same without Jobs?
Global Issues: Technology & Culture
Primary Design Lens: Product Design
Secondary Design Lens: Marketing