Shit just got weird … ; Apple iPhone5/September Keynote

Eli Rosenbloom

Section: Barbara Adams

Global Now: Abstract

Headline: The 3 Worst Design Details from Apples iPhone 5 Event

Source: Fast Co. Design

ABSTRACT: The article argues that the iterative design additions to the iPhone 5 were off code with the ‘apple’ brand. A millimeter more thin on the exterior and a larger screen for more icons? It seemed they were being more of salesman than innovators. Is this due to the absence of Jobs who was notorious for quality control and honing products? If you watched the keynote yourself you might have been thrown off by a presentation that seemed simply ‘off code’. Can one person truly be the difference? Will apple ever be the same without Jobs?


Global Issues: Technology & Culture

Primary Design Lens: Product Design

Secondary Design Lens: Marketing


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