Artist Statement

Jake Atchoo

Section: Barbara Adams

Title: Artist Statement

Note: As a BBA student, I had a difficult time envisioning myself as an artist or even being worthy to write an artist statement. After some reflection, I realized anyone could perceive what they do as a form of artistry. So I gave it a try:

When I work with an existing or failing venture I am reminded that I have the flexibility and power to recreate. I begin a project by assessing the way a venture is operated and perceived internally and externally. I know a project is done when I can visualize myself in the short and long-term future with no regrets about what I completed. When my work is going well, I am filled with a sense of purpose. When people see my work, I’d like them to truly see the connection between design thinking and its relationship with business and strategy.

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About jakeaparsons

My name is Jake and I am graduating in December of 2012 from Parsons BBA program. I am originally from Michigan and transferred here from Arizona State. Past internships have been with The Trump Organization, Viacom, and Lululemon. I like hockey, tennis, and golf. I would ideally like to get into management consulting but am interested in the retail sector as well.
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