Section: Barbara Adams
Title: Artist Statement
Note: As a BBA student, I had a difficult time envisioning myself as an artist or even being worthy to write an artist statement. After some reflection, I realized anyone could perceive what they do as a form of artistry. So I gave it a try:
When I work with an existing or failing venture I am reminded that I have the flexibility and power to recreate. I begin a project by assessing the way a venture is operated and perceived internally and externally. I know a project is done when I can visualize myself in the short and long-term future with no regrets about what I completed. When my work is going well, I am filled with a sense of purpose. When people see my work, I’d like them to truly see the connection between design thinking and its relationship with business and strategy.