Neatly Packaged People

Global Issues in Design and Visuality in the 21st Century

Aubrey D’Agnolo

Section: Barbra Adams

Global Now: Abstract

Headline:  How to Write a Good Online Dating Profile

Date: 09/20/2012

Source: BuzzFeed


            This slightly lewd but witty article uses humor to break down some simple ways to improve an internet dating profile. This guideline got me thinking about the manipulation of data which occurs every day via the World Wide Web. It is so incredibly easy to influence perception by skewing personal information. Social media sights as well as dating sights ask us to create a profile of ourselves.  How can a webpage and a picture encompass the entire essence of a person, aren’t we all a bit more complicated than that?

The article states, “Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible. Keep your product’s major flaws out of the commercial.”

Now I’m starting to get scared, why are we constantly telling ourselves or being told that in order to succeed we must brand ourselves? Aren’t we people and not products?  When going on job interviews, looking for internships or even just everyday introductions we are asked to sum up ourselves in just a few sentences. What does this do to our sense of identity and the ways we relate to each other?



Global Issue: Identity

Primary Design Lens: Personal Identity

Secondary Design Lens: Skewing data

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