Section: Barbara Adams
Title: Nostalgia Is a Thing of the Past
Thesis: Entertainment doesn’t need Nostalgia, a sentimental longing for the past, to target their consumers any longer. As Arjun Appadurai mentions in his book Modernity at Large, “the past is now not a land to return to in a simple politics of memory, [but instead] a synchronic warehouse of cultural scenarios… which resources can be taken as appropriate (30).” With how fast the times are changing, the marketers are targeting New Generations that have never seen or heard of the things of the past and to them it’s all brand new. I want to explore the difference between the Newer Generation and the Older Generation’s emotional attachment and reaction, and the effect past entertainments had on both Generations.
5 Keywords: Nostalgia, Past, Consumerism, Entertainment, and the Old & New Generation
Examples in Modernity at Large by Arjun Appadurai (pages 30, 31)
-Paul McCartney is selling the Beatles to a new audience for a new feel of music.
-Batman and Mission Impossible all dressed up technologically, but remarkably faithful to the atmospherics of their originals.
-in movies made now a days, producers just take out part of the past that they need for the scene, don’t need to give more information about the whole story.
Methodology: For this project I want to write a paper on it putting in different statistics and tests done comparing the Old and New generation. I think the different reactions and effects the different entertainment had on each of the generations will be interesting to note. Also the different cultures that they live now might make certain type of music or movie more acceptable now than in the past.