5 key words:
Objectivism, consumerism, fashion, audience, brand, process.
As designers we are constantly encouraged to “be out own brand” to find out who we are and to distinguish ourselves in someway. We are simultaneously told that we cater to our audience and that its a certain kind of aesthetic that sells. Where does the line between individual design and consumer marketing begin? Is there a line or has it become a grey area? Is there even a grey area or has it become the mark of a “good” designer to be able to imitate and recycle already trite designs? And how as a fashion design major does this affect my design process?
I wan to take a closer look at how I create. How/by what am I inspired? Does the audience or consumer group influence my designs? Why? How? What distinguishes great designers from others? Are the great designers always the financially successful ones?
In order to better understand my design process I plan to document it as I go through it when creating a collection. I hope to discover more about the exterior forces that influence designers as well as the personal and how the two interact with one another.
To do this I will be creating a collection of 12 o 15 looks with mood and fabric boards as well as a final garment. This presentation will also be accompanied by a paper that records the process and all that I discover along with any new questions that arise and any possible answers.
Section: Barbara Adams