Thesis/Research Question: In our world today, as designers, many fundamental aesthetic decisions have already been made for us. When we go to illustrator to pick a type-face it is rarely considered how to form was constructed. Leaving us with a convoluted appreciation for its true beauty and systematic construction. In a sense this distance is being created in many aspects of design. For example, when an information designer used to be a cartographer their method included exploring and navigating in order to produce their design. Now it is someone on researching from the internet – producing the designs at the same desk in illustrator.
My research will detail how the increased access of design tools has evolved our practice to a more immobile and convoluted practice.
Five Key Words: Traditional Methods, Typography, Woodblock type, Hand painted type, Tactile.
Theoretical Overview: My research and analysis will take place from Cartographies of time by Daniel Rosenberg, a study of woodblock type from the 1800s, BOBCAT digital archives – advertising from the 1940s,50s,60s. Quantitative display of visual information by Edward Tufte. As well as primary research from ‘Type @ Cooper Union’ & interviews with traditional hand sign painters.
Methodology & Form: I will make a print series of type collages ranging from different decades. I will be hand tracing the type to gain a holistic appreciation for the letter-forms. The prints will also contain color studies and graphic references from the era. The process of creating the letterforms will inform my analysis of a ‘holistic traditional understanding’.