Section: Barbara Adams
Headline: iPad app detects spoken conversation topics and offers relevant content
Abstract: Speech recognition technology has become very popular in the last few years, partly due to Apple’s acquisition and implementation of Siri. Of course, as Apple breaks ground, others follow suit. MindMeld is riding the wave in a very interesting way by using speech recognition to supply information that is relevant to spoken online conversation. Through means of an iPad and app, users can have video conversations on a unique platform that allows them to share pictures, videos, maps, and links that MindMeld provides via speech recognition. Could this be a productive tool for corporations to encourage collaboration? Questions like these may relate to Donella Meadow’s leverage points; specifically “The gain around driving positive feedback loops”, which state that a positive feedback loop is self-reinforcing. This could equate to MindMeld, whereas the more people that use it, the more it gains power and is implemented in many other ways. As this technology catches on, how does marketing play a role? Could this be a tool for marketers to target and create customized recommendations?
Primary Design Lens: Technology Design
Secondary Design Lens: Mobile Technology/Tools