Section: Barbara Adams
Headline: Toy kit aims to encourage girls to develop an interest in engineering
Abstract: The engineering sector is comprised of 89% men. Debbie Sterling, a Stanford engineering graduate, plans to change that. Debbie believes that the female perspective could bring fresh thinking and innovation into the industry, so she created GoldieBlox, a start-up that uses building blocks and story books to encourage girls to construct spaces and objects. Through research, Debbie found that boys are innately drawn to activity based toys whereas girls are more interested in books. Therefore, she combined the two by using the tale of a female character who needs the child to complete her adventurous tasks and missions. This idea seems to take popular shows such as Dora The Explorer and bring them to life. Debbie Sterling is touching upon many of Donella Meadow’s leverage points. She is attempting to alter “The structure of information flows” to give girls access to engineering aspects that they are not typically exposed to. This brings up questions as to how we can develop ways to get girls interested in male-dominated subjects as well as boys interested in female-dominated subjects.
Primary Design Lens: Product Design
Secondary Design Lens: Early Education