College DJ Reviewed, DJ Headphones

SUNG SUH

Section: Barbra Adams

Global Now: Abstract

Headline: College DJ Reviewed, DJ Headphones

Date: 11/15/2012

Source: http://www.collegedj.net/2010/06/23/tech/dj-headphonessony_technics/

Dr.Dre headphones are pricy, but people love it. The size is also big, but people love it. The size of the headphones is trying to tell us this is a professional headphone. This is a good example of marketing. This is like Michael Jordan Nike shoes. People want to experience what famous people experience. This marketing trying to stimulate people’s fantasy and it works.

Global Issue: product design

Primary Design Lens: marketing

Secondary Design Lens: buying fantasy

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