SUNG SUH
Section: Barbra Adams
Global Now: Abstract
Headline: College DJ Reviewed, DJ Headphones
Date: 11/15/2012
Source: http://www.collegedj.net/2010/06/23/tech/dj-headphonessony_technics/
Dr.Dre headphones are pricy, but people love it. The size is also big, but people love it. The size of the headphones is trying to tell us this is a professional headphone. This is a good example of marketing. This is like Michael Jordan Nike shoes. People want to experience what famous people experience. This marketing trying to stimulate people’s fantasy and it works.
Global Issue: product design
Primary Design Lens: marketing
Secondary Design Lens: buying fantasy
Global Issues (FR) 